MAKA纯净水品牌形象

全球创意与设计资讯 2018-06-21 08:52:22


Maka

The Client
Maka is a conscious water selling company, with strong Mexican roots. As an eco-friendly and altruistic brand, they only use biodegradable materials for their bottles and support the local Nahua community in Mexico.


The Objective
Create a clear identity that reflects Maka’s Mexican heritage and effectively transmits their ecologic statement.


The Solution
We designed a clean and singular identity focused on distinguishing Maka as an all-Mexican brand.
The project started by taking Carlos Merida’s artwork as inspiration.
For the icon, we created an abstraction of a tzinitzcan, one of Mexico’s most colorful and beautiful birds.
The bottle design displays balance and transparency and works as a white canvas that allows different artwork to be included without altering its visual aesthetics.?


客户?????????????

玛卡是一家有意识的纯净水销售公司,有着浓厚的墨西哥血统。作为一个爱护生态环保和利他的品牌,他们只使用可降解材料的瓶子,并支持墨西哥纳华社区。?????????????


目的?????????????

创建一个清晰的身份,反映Maka的墨西哥遗产,并有效地传达他们的生态声明。?????????????


解决方案?????????????

我们设计了一个干净和独特的身份,重点是把MaKa作为一个墨西哥品牌。?????????????

该项目以Carlos Merida的作品为灵感开始。?????????????


对于这个图标,我们创建了一个抽象的TuniTZZCAN,墨西哥最丰富多彩和美丽的鸟类之一。?????????????


瓶身设计展现平衡和透明度,并作为一个白色画布,允许不同的艺术品被纳入,而不改变其视觉美学。